Monthly Archives: December 2016

Six Tips On Reducing Your Salon Overhead Cost


The important element to run your hair salon successfully is you want to control the overhead cost of your hair salon. For most people, daily expenses are out of control, particularly during the peak season but simple planning and persistence you can handle everything successfully.

Are you running a salon business? Then, using online scheduling software reduces most of the work tension since your customer’s book their appointments via online and you can plan your work accordingly.

The professionals working in salon guide you the best fashion style suits your body type. But you don’t want to rely on them for every time. The survey made by list down the latest trend in fashion, beauty industry.

You can follow the below tips explained in this article to manage the overhead costs of your salon.
The first crucial factor you want to pay attention is inventory. You should not overstock your inventory. You should research what retail items your customers use so that you can prevent stocking excess of merchandise. For this, you can research earlier purchases and buy the products that are mostly used by your clients.

There is some salon software that facilitates customers to pre-order items when they have low quantity or holds the product during next visit. It helps you to understand what customers require what products and you can prevent overstock.

Secondly, you want to ensure that your salon is not over-staffed. You should hire staffs based on your business requirement and when there is peak season. You want to effectively use your employees, and also don’t have less number of workers because if one staff is on leave, you find it hard to offer prompt services when more clients visit your salon on that particular day.

To avoid this, you can use a salon scheduling software system that allows your clients to pre-schedule their appointments. The software sends automated reminders and confirmations which help your staffs to plan their work accordingly.

You should train yourself to utilize the downtown of your workers effectively. You can allot then small regular works like folding towels, dusting, etc. If they have the potential to do the daily work effectively, then this can eliminate the requirement of the cleaning team.

Though it is good to have workers specialized in any particular skills, you must offer training to your staffs on different skills so that they can offer services to meet various requirements of the customers. To achieve this, you must make your staffs learn and train new skills on a regular basis.

You can also focus to decrease the office task to your workers or remove the surplus workers in order to enhance the bottom line of your salon. For instance, using software for scheduling and managing the appointments can decrease the receptionist’s role in it. Now most young users are tech-savvy and make their appointments online, using a reliable system for scheduling appointments boosts your business growth.

The last tips are being a salon business owner, you must learn new things and explore its latest methods in the industry and learn them.

An Overview On Corporate Video Production


Video is turning out into a communicating tool could be beneficial for your business. A video production can help you add a video to your website, create a film, marketing tool or even producing a good video. Without the help of professionals it is not easy to create a video. There are specifics of Video Production for WEB you have to understand to start with a video. You can find interesting information on video marketing at

Should you choose video production company or advertising agency?
Advertising agencies also offer video production as part of their services. They normally have an in-house team and for large projects they outsource to specialists. On the other hand video production company has experience and is qualified to develop both small and big projects with ease. They are equipped to handle tasks of any scale to perfection and at an affordable price. Advertising company may be able to understand your brand and create videos within your budget but they cannot develop videos that call for all the attention. This task can be achieved only with the help of a specialist like a video production company.

Track their past experience
A video production company with a long track record is the ideal choice. Check their recent works to find out if they are just flashy or focus on rich content value. Take a look at the completed videos relevant to your business. The video should have a story to make it compelling for the audience. Just great images and music will not be able to hold the customer.

Testimonials and reviews matters
Client testimonial is crucial while selecting any business and this works right for video production company as well. Find out what their previous and current clients have to say about the company and their videos. Look for recent feedbacks and awards.

Designing a video
A video has to be designed based on the primary audience. Find out what interests them and create your video. Once you have finalized on the content you can find a suitable production company. While making a choice understand the quality levels, duration, genre, style and delivery medium. Look for a video production company with experience in similar work.

Realistic Budget
All the marketing decisions boils down to budget. Once you have given your requirement seek a quotation from the video production company. The quality of the video is determined by the way it is presented. The price is decided based on the design, time spent and resources. Always remember you get what you pay for. Identify a company that can produce timeless videos that can attract your target audience. Also remember to stay within the budget range.

Understand the people you work with
Unless you create a rapport with the video production company you work you will not be able to come up with a great video. Find out how they respond to your queries and how adaptable they are with your ideas. They should be professional in their approach and be willing to coordinate with you.

Following these simple tricks can help you identify the best video production company.