Monthly Archives: November 2016

How To Zero In On the Perfect SEO Service Provider For Your Company


To pick an SEO company for your business appears as a daunting task! However, a focused approach can simplify matters. A well thought out questionnaire is a good method to evaluate whether you would like to hire an SEO company and if requirements will be met. Information is key. In general, referring to a few SEO websites provides some insight, for example –  Being well-equipped is not just an advantage, it is a necessity. Here are some key areas to take note of before approaching an SEO company

It Helps To Be Well-Informed

SEO serves a client better if it’s a well-informed choice rather than a random, good-to-have-feature kind of decision. You do not have to be an expert on the subject but learning a few basics is essential.  Looking up websites and blogs by experts, ones like Google as well, provides ample material for understanding SEO at a very basic level. Later, depending on interest, time and capacity, one can choose to read up more. It also helps to learn about online marketing and digital advertising, current SEO trends etc. Websites and blogs are great resources. One such site is

When To Reach Out To An SEO Company?

The sooner, in the project life-cycle, the better it is. Whether you wish to revamp your old website or build from scratch, it’s best to collaborate with an SEO service provider right at the start. This allows for any design modifications, planning and strategies of algorithms to run in parallel with website planning/design/development. Starting early on also provides with an edge over potential competitors.

What would be a difficult or a near disastrous situation is that the website is completely developed and launched but receives very few hits, or it received considerable hits earlier, but suddenly lost them because of an algorithmic change, or there was some sudden new competition unknown hitherto. Start early to keep track and move fast. However, do note that some algorithms take time, even months to start working. Learn a little about how it works and approximately when to expect results.

List Out Specific Goals To The SEO Service Provider

Increasing traffic or ranking are far more generic goals and very much a requirement for every company. Get specific. For example, stating a plan to reach out through social media platforms, sales growth by a certain percentage, specific campaigns to raise awareness of your business and website – the more specific it gets, the better it is to monitor and measure results in terms of milestones and achievability.

Feel Free to Ask For Reference

Knowing the track record of the company you’re hiring helps. Research and follow-up on all client references and case studies, ask for significant milestones achieved as a result of partnering with the company. Keep an open mind and be keen to note down any red flags.

Experience In A Specific Line Of Industry

While number of years of experience speaks for itself, and is important data, it helps to know if they have any specific experience in a particular line of industry of interest to the client. The goals and challenges would be similar, and therefore the probability of not-so-good surprises to spring up would be mitigated.

Does The Company Follow Ethical Search Engine Guidelines?

There are many ways to follow unethical routes to reach goals swifter. In a hurry to reassure a client and win favor, an SEO company may adopt these methods. It is important to know if their optimization methods follow Ethical Search Engine Guidelines. Ensure that the company adopts best practices in the industry. One way to find out is to reach out to their clients and seek information on the matter.

Any Specific Campaigns Aimed At Changing Current Trends?

Does the SEO company have any strategies or campaigns built specifically to cause a change in current trends and traffic to your website? Seek to know if they have customized solutions for your requirements. If only a generalized solution is discussed, it’s a red flag to take note of.

Understanding Details Of A Proposal – Crucial!

It is definitely not exciting to sift through several pages of a proposal. A lot of material in it could be standard literature. However, take time to read it. The process – you send out a Request for Proposal with data that is required of you, a response arrives after studying your requirements with further analysis by them on your data. A pricing structure is part of the proposal along with the list of services they will provide. Be sure that your needs are being met. Approach other companies and make comparisons. Study each proposal and seek clarification when needed. Do not hesitate. This is important to ensure that they address your needs and provide the right final solution.

Keep A Lookout For Truth Vs Myth

SEO is not a one-time solution. Algorithms undergo modifications repeatedly as the internet is a dynamic environment. The solution has to be revisited to ensure it is optimized to incorporate the latest changes.

Success or failure of an algorithm cannot be determined within weeks. Patterns are studied over a period of time, even a few months and long term patterns are studied over years.  While some traction and improvement is observed initially, there is a waiting period while the strategy around the algorithm takes effect. Judging within a few weeks does not throw any light.

Complete automated solutions must not be believed.  Every problem has a generic component and a specific component, thereby a generic and a specific solution. Hence only partial automation is possible.

Equipped with background information, set goals, specific questions, and researched references, it is possible to decide if your business would benefit with an SEO service provider. Delay in deciding would reduce the effectiveness of the solution. Sooner you act after gathering facts, the more beneficial it is.

Advantages Of A Business Blog

business blog

Business blogging is a strategy employed by many businesses to create its own niche audience. Online surveys have reported sales growth increasing by at least 50% due to blogs. Blog audiences comprise people who are specifically interested in your line of business and would like to stay updated. There are many free blog sites available that enhance the experience of blogging both functionally and creatively with easily customizable features. An example of a good blog hosting website:

What are the advantages of creating a business blog?

Blogging on a regular basis about your products, reviews, latest trends, developments in your industry etc are educative and informative. It helps build trust among your readers and customer base. You soon become that go-to person that everyone relies upon with eyes closed. Without a blog, it may take several years to create this level of awareness and trust.

Blogging is not just for the purpose of information; it is a highly effective marketing tool. Your business may be located in one or a few cities but a blog post draws attention from all over the world. Locally too, your reach is extended greatly and there is high visibility. Its an easy way to market and advertise your business with least expenditure. With time your blog audience can grow up to several thousands.

Adding posts at regular, frequent intervals generates more traffic to your blog posts. With each post you provide additional indexed page to search engines. Keyword driven pages also result in increased traffic. With increase in traffic, your community is constantly growing as more people get hooked to your posts each time.

Blog posts can be fed into social media networks like twitter, facebook, linkedin, instagram, pinterest etc. The possibilities are endless. Your reach can grow exponentially.

Demonstrated expertise, consistency, visibility and trust gained – all these are achieved over a period of time. It automatically boosts sales in your business. There may not be a great need to advertise separately as credibility is already earned. The people who reach out to your business, if approached via your blog or are part of your audience are genuine potential customers because they have read and researched on all other competitive brands as well. So your sales team need not have to start from scratch to educate them and the chances of them buying your product are significantly higher.

Blogs are two-interaction and this is a major strength. Not only do you get to share your expertise and generate an audience, you also get feedback from them, which is very valuable. Consider the launch of a new product and you want to know how it’s doing in the market. You can post about it and seek client feedback, You are sure to receive ample feedback if not inundated by them. That allows you to analyze data and measure success or failure, take corrective action, extrapolate data, forecast and plan for the future.

Business blogs significantly contribute to the growth of your business. Whether you employ an agency to post blogs or do it in-house, it’s a good investment of your time and money.

Tips To Grow Your Business With Digital Marketing


We know that around eighty percent of the people all around the world use the internet and digital marketing. It has become an essential part of marketing. It is important to choose a good digital marketing firm to keep you ahead of your competitors. To find the best Toronto SEO expert you can search the internet and choose the best keeping some basic factor in mind. Check out the facts on the popular site regarding the importance of SEO.

It does not matter if you run a huge or a small business, marketing is an important aspect of any type of business. The three main goals of any business would be to stay ahead of competitors, more customers, and recognition of your brand. Digital marketing is the answer to all this. If you choose the SEO firm they will help you to stay ahead of others through some time-tested techniques, but it is very important to choose an experienced firm.

Your main goal in digital marketing is to change a lead to a customer. First, you have to create awareness for the product you are selling among the online users. For that, it is very important that you place your website in the top pages of the search engine. Once the customer finds your website, you have to change their awareness into interest and desire. Once they visit your site, you are sure that the person is interested, so it is very important to help them further by providing details and information about the type of product you are selling. It is very important that the lead calls you or leave their contact number or email id for further interactions. The last stage would be converting the lead to customers. This is where the SEO plays an important role by placing your site in the first few pages of the search engine so that the customer opens or clicks on your website.
Once the customer is happy with the service only then would they refer to more people, which is an important aspect of marketing.

Traffic building is a key strategy for any website and business. Only if there is traffic will visitors click your website to change them into the lead. The different ways of bringing traffic are using proper keywords, quality contents on the website and optimized web sites.
The next step would be to make the lead visit your site again, the best way to do so are subscriptions and webinar. By subscribing to a newsletter, the customer would receive updates about different promotions that help the customer in choosing some products. It is very important that the customer visits the site again.
You have to make sure that the customer is aware regarding the different offers you provide. This way, if the customer is really interested he would be ready to spend money and purchase it. This is the process of changing a visitor into a lead and further converting them into prospective customers.
These are some basic factors to look into to improve your sales and income figure.